Self-Promotion - The Importance of Backlinks in Marketing Your Work

As you may have noticed lately, I have posted links to articles I have written on HubPages. There is a good reason to write content for a few larger websites. The revenue you earn on these sites is not very high, but what it does allow you to do is build "backlinks" to your primary websites and blogs. This increases your exposure to new readers, and brings traffic to your own websites or blogs where you can also share your expertise with others.

Backlinks help your website or blog to rank higher on search engines, particularly is your sites and articles are getting backlinks from well established websites. In my few weeks hubbing, I have met a lot of great writers and my website traffic to all of my sites has increased noticeably as has my AdSense revenue.

Writing well on other sites also helps you to establish your credibility in your area(s) of expertise and can be great to use as clips when you are looking for freelance writing jobs online or in print.

That being said, avoid websites that are merely link farms or that have tons of low quality content. You don't want your name associated with websites of poor quality. If anything and everything gets approved and there is no efforts in place to maintain quality standards, you want to stay away from them.

Another benefit to cross promotion and more exposure is the chance for things that you have written to "go viral" on social networks etc. The more something you have written is voted up, shared, etc. the higher it will climb in search engines.

If your content is useful and "evergreen" - meaning it is something people will value for a long time to come, residual income and future contacts will always flow your way from that work. Some people see a few cents a day on sites like Hubpages as not worth the effort, but they are not considering the larger picture. Don't be those people ;). Persistence and strong, evergreen content pays off for an unlimited time.

Be sure to visit my latest hubs for more great freelance resources for freelance creatives of all kinds!
http://hubpages.com/profile/ChristinS