I touched on this in my post yesterday about how every writer needs a personal website to get noticed. Backlinks (quality ones) are a very important element of SEO(Search Engine Optimization).
As you work to build your portfolio or hubs, blogs, etc. you want to be sure that you are getting links to your work to help it rank higher in search engines. You will also want to use sites like PingoMatic to "ping" out the feeds to your most recent posts.
I have also started using a site called SocialMonkee to help me build free quality backlinks. You can use it for free and submit one url for 25 backlinks per day. a Handy little tool that is very easy to use. I would suggests using it to help boost the ranks of your blog posts one at a time.
You don't want to "overpromote" websites as that can be considered "spammy" and that's not cool and will get you slapped by search engines if they catch on to you. However some promotion is necessary and required if you are going to make it in the sea of writers and marketers out there.
Other ways to get backlinks include answering questions (in a meaningful way to establish your credibility) on sites like Yahoo Answers as well. You get to talk to others, help them, and ultimately gain some name recognition in the process as well as the all important backlinks to your webpages.
You can also comment on blog posts - in a meaningful way that shows you are participating - and get backlinks to your work that way. Be sure that you are actually contributing to forums and blogs and not just spamming! Do unto others applies on the net as well - though many people seem to forget that!
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